- Sport Specific
- By Date
- Geography (targeting site users or team content)
- Time of Day
- Internet Connection
- Device
- Specialty ad units such as site skins (see example)
- Sponsor state tourney coverage for a sport
- Geo-target locally by sport
- Banner impressions served on mobile apps to follow teams
- Customized creative by school target (example: place local agent/advisor/doctor serving a specific community's mug and contact information on local coverage.